Fuse Branded Print Materials

The marketing materials below reinforce and exemplify the visual brand that I standardized for Fuse Integration, a San Diego defense tech company. The selected examples below include several product half sheets, full-sized product specifications sheet, bifold brochure, and Warfighter Workshop flier. In addition to visually designing each example below, I also edited the text content and in some cases the copywriter.

Product Half Sheets & Specifications Sheet

I designed the double-sided product half sheets to stand out while on display at conferences while helping to maintain a conservative budget. The front side of each product half sheet features an attractive, orange hero image and a brief introductory paragraph to avoid overwhelming the reader with too much information. The back side of each product sheet includes more detailed information and a list of product capabilities with matching handmade icons.

The two-sided example below of Fuse’s Roller CORE product specifications sheet details the featured product’s strengths, capabilities, and components. I carefully edited both the product half sheets and specifications sheet.

Bifold Brochure

The bifold brochure below is used to relate the company’s vision and is a staple marketing piece provided at Fuse convention exhibits. I completely created this brochure from scratch, including visual design and full copywriting. It emphasizes Fuse’s creativity, agility, and great potential for innovation in the defense tech industry and includes brief introductions to Fuse’s leading solutions.

Warfighter Workshop Flier

Fuse prefers to conduct “Warfighter Workshops” whenever possible to really understand the warfighter, users, experts, and other stakeholders for whom it builds solutions. To promote these workshops more concretely, I designed the two-sided flier below to distribute not only in print to clients and during conventions but also as a digital pdf. The flier describes the benefits of participating in a Warfighter Workshop, how it works and who participates, what information is discussed, what kinds of activities are involved, and how a client can get involved to schedule one with Fuse. I wrote the copy in addition to designing the visual appearance of the flier.